Different types of ecommerce business models explained. Why would an online customer pay the same price as in. E business models a business model is the method of doing business by which a company can sustain itself generate revenue. Website following b2c business model sells its product directly to a customer. An ecommerce business model is a strategic plan outlining and defining how an individual or company will conduct electronic trade or internet commerce ecommerce. The combination of a companys policy, operations, technology and ideology define its business model. As the number of clients on the internet grows rapidly the computation also grows and efficient techniques are required to respond to clients requests within a short time. The internet economy is a broader concept than ecommerce and e business. On the contrary, e business is a little different as it is not limited to, commercial transactions, but it also provides other services.
Second video lecture of ecommerce video lecture series by engr. Free e business books download ebooks online textbooks. The ecommerce business model is the conceptual structure of your b2b, b2c, c2c, or c2b business strategy. Thecrec centerfor researchin electronic commerce at the universityof.
A customer can view products shown on the website of business organization. The business model is offered by affiliate marketing programs such as viral9 and max bounty. Ecommerce business models and concepts ecommerce business models b2c models. Pdf the ecommerce business model implementation alessia d. Ecommerce models are studied based on the three major logical layers. Ecommerce or electronics commerce business models can generally categorized in following categories. Up from the embers class discussion why do you think webvan failed. B2b and b2c are fairly intuitive concepts for most of us, but the idea of c2c is different.
However, in this book we will only use the term ecommerce, because every business transaction finally is involved in selling or buying of products or services. Download a pdf version for easier offline reading and sharing with coworkers. Social networking, mobile commerce, internet and ecommerce statistics, ecommerce models, ecommerce business planning, ecommerce infrastructure, design and build mobile sites and apps, e commerce security and payment systems, netflix, ecommerce marketing communications and ecommerce startup business. Ecommerce business models and concepts pdf free download. Electronic commerce ec is the process of buying, selling, or. Electronic commerce is generally considered to be the sales aspect of e business. As an example, a wholesaler places an order from a companys website and after receiving the consignment, sells the endproduct to the final customer who comes to buy the product at one of its retail outlets. Teece, 2010 the concept of business models is one of the most discussed terms within the area of ecommerce, and the scarce resources of the digital economy have brought along a shift from production to communication, which. Business to business a website following the b2b business model sells its products to an intermediate buyer who then sells the product to the final customer. Cmis3350 ecommerce chapter 2 ecommerce business models and concepts tweet tweet. Christensen suggests a broad definition of the concept of innovation. Etailer business strategy industry owned vertical marketplaces that serve specific industries.
And the term ecommerce obviously is more widespread than the term ebusiness. The business model spellsout how a company makes money by specifying where it is positioned in the value chain. Sometimes the buyer is the end user, but often the buyer resells to the consumer. The choice a definition of ecommerce business model of the ecommerce. The basic concept of this model is to sell the product online to the consumers. An e business is defined as a company that has an online presence. If the trade of goods and services takes place on computer with the help of computer or payment is done electronicallycod, it is called ecommerce. The b2b model generally means a longer sales cycle, but higher order value and more recurring purchases. Website following c2c business model helps consumer to sell their assets like residential property.
Introduction to ecommerce 1 learning objectives c to understand the complexity of ecommerce and its many facets. Types of ecommerce business models to launch a business 2019. Explain the key business concepts and strategies applicable to ecommerce. Pdf a business model is a set of processactivities that results in sustainable. Ebusinesses that have the ability to sell, trade, barter and transact over the web can be considered ecommerce businesses. What does a consumertoconsumer ecommerce business look like. These are the two emerging modes of doing business.
Ecommerce is usually associated with buying and selling over the internet, or con ducting any transaction involving the transfer of ownership or rights to use goods or services through a computermediated network. Pay per click ppc is a ebusiness model in which the advertisers will pay for every click that leads to their products page. Basic concepts and definitions to munication technology ict has generated. B2c is the direct trade between the company and consumers. Business models for electronic markets abstract electronic commerce over the internet may be either complementary to traditional business or represent a whole new line of business. Describe the major b2b business models recognize business models in other emerging areas of ecommerce understand key business concepts and. The study further examines the key variables imperative for the success of ecommerce business models. An indepth look into the evolving field of ecommerce. Is the internet economy synonymous with ecommerce and e business. A document that describes a companys business model and justifies it with data and logic ecommerce business model is used to refer to the specific ways in which a company plans to utilize the power and. The further discussion concerns the results of analyzing the concepts of mobile commerce and social commerce which are likely to be the most.
Introduction ecommerce business models are using computing and communication technologies to make transactions between a business and its customers online. To buy bulk inventory which is later stored in ware houses. Here you can download the free lecture notes of e commerce pdf notes ec notes materials with multiple file links to download. According to the inventory management and sourcing of the products, the ecommerce business models. The following table shows how ecommerce affects business, technology and society in different. Business models that have succeeded and business models that have failed international case studies.
All the major ecommerce business models which fall under 3 main. Authors laudon and traver focus on the most important concepts. An ecommerce business model aims to use and leverage the unique qualities of the internet, the web, and the mobile platform. Identify the key components of ecommerce business models. In a b2b business model, a business sells its product or service to another business. Difference between ecommerce and ebusiness with example. Chris fox jeanpaul satre once said history could be viewed as if one were looking out the. A value proposition defines how a companys product or service. Electronic business methods enable companies to link their internal and external data processing systems more. Much can also be learned from other models and analyses. Ecommerce is usually associated with buying and selling over the internet, or con ducting any transaction involving the transfer of ownership or rights to use goods or services through a computer. Teece, 2010 the concept of business models is one of the most discussed terms within the area of ecommerce, and the scarce resources of the. Business, technology and society model of ecommerce.
Chapter 2 ecommerce business models and concepts learning objectives after reading this chapter, you will be able to. A strong management team, may not be able to salvage a weak business model, but the team should be able to change the model and redefine the business. These three layers are messaging layer, business process layer and content layer 1,2. The model provides an organized and structured guide to ensure the business. The omitted content was intentionally deleted and is not needed to meet the universitys requirements for. Primarily through desktop computers wirelessly using handheld webenabled devices p. Swot refers to factors external to the company by which its strategic outlook may.
824 1108 1261 1323 10 513 85 554 579 1053 1179 277 221 280 1114 737 531 438 718 819 939 726 1514 1377 1015 652 419 575 1298 1287 1108 990 1318 843 69 777 1213 182 1246 750 235 319 825